“Elephant was first produced for the renowned wildlife charity, the Born Free Foundation, to promote the protection of the animal.” - Scotsman.com News

“But Will Travers of the Born Free Foundation believes the public mood is hardening: “We used to have two dozen or more captive dolphin shows in the UK and there isn’t one today. And everyone now agrees that polar bears are not a suitable species for captivity. When we started campaigning in the mid-1980s there were nine polar bears in zoos, now there is one… the same thing is happening with elephants.” - Guardian Unlimited