I’m not that bright
I will be the first to admit that I am ignorant about SEO, backlinks, page rank and all of these important things that assist in getting indexed by google and a good position in search engine results. My friend from a Burlington SEO answers the occasional question I have, but I didn’t know anything about this sort of thing until September when Ajith wrote, Google Page Rank update – DollarShower.com is PR3 now!, and I discovered that I had a PR3. I then became slightly more interested in the topic and became a regular reader of his site. I also started emailing him questions. I also installed the Firefox add-on Search Status, which tells you the PageRank and Alexa Rank of any site I am visiting.
And much like Twitter, rankings don’t really matter to me. But I liked being a PR3 and was hoping to move up to 4. And PageRank seems to matter from a monetization point of view and I suppose it gives a site credibility.
Last Friday I still had a PR3. Late that night, however, I dropped to PR0. I don’t have paid links or write sponsored reviews. As far as I can tell I haven’t done anything on the google no-no list. I have not been blacklisted, am still indexed by google, and am getting the same amount of traffic from google that I am accustomed to.
The first thing I did was panic. I even felt sick to my stomach. I emailed Arjith and he took a look and said the only problem he could find is I am not using nofollow and am allowing my rank to leeched out (my words, not his). It never occurred to me that I should use nofollow. I did some research about this and read Matt Cutts on Nofollow, Links-Per-Page and the Value of Directories. Apparently Matt Cutts is the go-to guy for this issue. I wish I knew him. I have started following him on twitter, @mattcutts, but don’t really expect a follow back.
I then encountered ProBlogger’s article from two years ago, What should you do if your Google Ranking Falls and you lose all your traffic?, where a similar thing happened to him but in his instance he did lose search engine traffic. His first piece of advice was “Don’t Panic” so that calmed me down some. I read the rest of the article and realized that no one is immune to this happening.
Additionally, a big PageRank drop happened a little over a year ago. Again, ProBlogger was impacted by this and he wrote, ProBlogger – PageRank 4. Could something similar be happening again?
I am signed up for Google Webmaster Tools and other than the nofollow issue I haven’t found any problems.
What I can’t decide is whether I should submit a Reconsideration Request or not. ProBlogger recommended to sit tight but that is a two year old article. Should I wait a little bit or should I submit it immediately?
As anyone, who isn’t writing paid reviews or buying links, had this happen recently? And does anyone have the ear of Matt Cutts?
photo credit: kevinsteele