Like with many things in life, you can get people to do things that you want them to by offering an incentive. Any parent knows how to use positive reinforcement with their children – “once you finish your homework, you can watch a show on television”.
And the same works when you want to get more fans on your Facebook page – offer the visitor a deal or some content that is only available to fans.
This can be done with an fbml tag called visible to connection.
This tag is wrapped around the special content that you want to only be available to your fans. It can be a video, a free ebook, a coupon – anything that you can think of that people will want.
Here’s how you do it.
<fb:visible-to-connection>Super hidden content here </fb:visible-to-connection>
Only fans can see the content within the tags. Super easy, right?
Keep in mind that this is an incentive. It is not to hide sensitive information. If someone views the source code of the page, which is a huge mess on Facebook, they will be able to find it. It’s an incentive and will encourage people to become fans but isn’t exactly the height of security.
photo credit: Grahford
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