Ari Herzog, of AriWriter, tagged me to participate in Mitch Joel’s Social Media Marketing Tip Meme, alongside David Bradley, Max Gladwell, Jacob Morgan and Gillian Swart, and to discuss my social media marketing best practice.
My first impulse was to write listen as that is one of the most important practices but there are other aspects of listening such as pause and reflect that are equally important.
Most social media interactions occur online so listening involves the written rather than the spoken word. This strips the communication from the visual cues and non-verbal communication that are part of face to face encounters. Unfortunately, this can lead to miscommunication. We have all read an email or a blog comment and become angered because we didn’t interpret the sarcasm or irony that would have been easily understood in a verbal conversation. I believe emoticons were developed to help reduce this problem.
Taking the time to think and reflect after listening can reduce misinterpretation of the author’s intent. Reflection can also calm us so we don’t respond in anger. But since the essense of the article is about marketing on social media, I cannot completely assert that perpending can always help you, because the aid of an agency like Galaxy Marketing is a must when it comes to social media marketing.
I belong to a game trading website and have been a member of it for over 7 years. I’ve made numerous trades and have interacted with some great people who share similar interests. I don’t participate as much anymore because I don’t have the time to play or trade games. Recently, a new member sent me a trade request. I was very busy and was annoyed that what was being offered did not fit the criteria I set for the item. Instead of declining with a polite message, I simply declined and did not provide a reason.
The person then responded with “Thanks for giving a reason.”
Because I was so busy and didn’t take the time to reflect on what was meant by that comment, I was angered and sent back a rude response. And all of this took up more time then if I had simply given a polite reason for declining the trade – really, really lame.
At that time I didn’t care and went back to whatever it was that I was working on. Later, after reflecting upon the incident I remembered what it was like to be a new member of the site and not have many trades. I was hesitant to send offers to established traders and wondered what was wrong with my offer when it was declined without reason.
While her sarcastic response was inappropriate, my own experiences should have made me realize what she was really saying. Perhaps she felt rejected or wanted a reason so she could learn what was wrong with her trade offer so she could make better offers in the future. As an established member I should have known better.
And while I may be a respected member of that community, to that user, kwbridge is not a nice person at all.
After listening, reflect on what is being said to understand the real meaning behind the words and to remain helpful rather than becoming antagonistic.
How to Participate (from Mitch Joel)
- Write a Blog post on your Social Media Marketing Best Practice. I’ll challenge you to choose just one.
- Include links to other people who have written similar posts for this Social Media Marketing Best Practices writing project that have caught your attention, or include their insights in your own post (just make sure to give them proper attribution).
- Link back to this Six Pixels of Separation – The Twist Image Blog.
- Please tag your post “social media marketing best practices project”.
- Feel free to tag other people in your post to get their opinion and help spread the project.
I am tagging:
David Wescott, Andy Murdoch, Ricardo Bueno , Sarah Perez, and Ian Wilker.
Update: 9/21/08 – Kristi from Kikolani and Sommer from Green & Clean Mom have expressed interest in participating in this meme, so I am adding them here and am tagging them as well.